Previously, when Vietnamese goods have not received the trust from consumers, the gap between supply and demand in the footwear industry is quite large. However, in recent years, when Chinese shoes have been inferior to the market, with the appeal of "Vietnamese people using Vietnamese goods", more and more footwear manufacturing and manufacturing companies are gaining ground. in the domestic market. As a result, the supply and demand gap in the footwear industry has also narrowed.

Last September, the Vietnam Leather and Footwear Association Lefaso Association organized a conference to connect supply and demand of Vietnamese footwear and leather products to create opportunities for shoe producers to introduce new products. exchange, learn, share and exchange information with commercial enterprises to enhance cooperation in investment, production and supply and consumption of products.

According to statistics from Lefaso, Vietnam's domestic market annually consumes about 180 million pairs of high-grade men's shoes, women's shoes, children's products, but most of these products come from foreign origin, Meanwhile, footwear made by local companies only accounts for a very small share. In addition, Vietnamese firms in the industry are more interested in exporting because it is more profitable than focusing on the domestic market and also receiving a number of supportive mechanisms and policies. Free trade agreement between Vietnam and other countries.

In addition, the campaign "Vietnamese people prioritize using Vietnamese goods" in recent years has had a positive impact on the psychology of domestic consumers. The more popular Vietnamese footwear products have become a great opportunity for domestic enterprises to develop in the domestic market. Along with that, the Government also paid attention and removed many knots to help businesses in the self-development and production.

Over the years, the footwear industry has always been a key industry and always stands in the top position of the export sector of the country, with the export value of tens of billions of dollars a year. The organization of joint activities such as the conference linking supply and demand will help domestic enterprises to further improve competitiveness with FDI enterprises, win consumer sentiment and boost production. and export. Over the past years, the Ministry of Industry and Trade has implemented many activities to support the development of the domestic market and link this content with the implementation of the campaign. In particular, the activities connected supply and demand, support businesses to expand the domestic market, promote the brand name of Vietnamese goods and Vietnamese enterprises.

With the tens of years of exploiting the domestic market, Mr. Nguyen Van Hoang - Director of Sahara International Corporation - owner of the brand Banuli senior leather shoes, said the development of domestic market is more difficult. It is very difficult for us to implement long-term customer care policies, ensuring the image, brand and production chain management is quite complex. However, the preference trend of domestically-branded domestically-made domestically-made products has been increasing, coupled with increasing numbers of people and incomes, which have contributed to the growth of leather businesses. Vietnamese shoes to invest in developing the domestic market.

In the seminar on the linkage of the supply and demand of the footwear industry, enterprises and associations actively participated in designing and building trade promotion programs and national industrial promotion programs. The campaign "Vietnamese people prioritize using Vietnamese goods" aims to strengthen the connection between supply and demand among enterprises in the industry and consumers in Vietnam. Thus, further strengthening the domestic market development activities to one day completely eliminate the supply and demand gap in the footwear industry.